NEWSLETTER JULY 2013 NUUSBRIEF

Swartland to host SA Young Wine Show

The Santam Swartland Wine- & Olive Route will be the hosts of the 2013 South African Young Wine Show - presented annually by the South African National Wine Show Association (SANWSA).    This competition gives winemakers the opportunity to showcase their best wines of their current vintage.

The eight participating wine regions are Robertson, Worcester, Stellenbosch, Paarl, Oranje-Vaal, Olifants River, Swartland and Klein Karoo. Individual entries from outside these regions are also allowed. The show dates back to 1833 when the Cape of Good Hope Agricultural Society presented the first wine show in South Africa, making the SA Young Wine Show the oldest wine competition in South Africa.

The mission of the South African Young Wine Show is to judge the quality of wines that are still in their infancy, i.e. within the year of production – and have some way to go before they are finally blended and bottled. In this way, the industry can give recognition to the production capabilities of a wine cellar. Very few of these wines are for sale or in their final form at the time of being judged.

In addition to the 17 SA championship trophies, the impressive General Smuts Trophy – introduced in 1952 – for the overall SA Champion Young Wine, and the Pietman Hugo Trophy, for the cellar with the highest score for five best entries, are also at stake.

Entries are adjudicated by specialist panels of seven judges drawn from winemakers or wine experts with a formal qualification and specialist knowledge of specific wine styles. An eighth junior judge per panel has been introduced to train future judges. Their scores do not count.

The South African National Wine Show Association will be announcing the 2013 SA Champions during a luncheon in the Swartland to be held at Org de Rac Estate, on the banks of the Berg River, just outside Piketberg on Wednesday, 15 August 2013.

Each of the participating regions show case their top-scoring wines at regional young wine shows.   The Swartland regional Young Wine Show trophy winners will be announced two days ahead of the South African National Wine Show luncheon, Tuesday, 13 August 2013.

For more information about the Young Wine Show visit www.youngwineshow.co.za

Swartland Wynkelder sit hul oog op Asië

Mnr. Frans Maritz, Voorsitter van Swartland Wynkelder se Direksie, en Pieter Terblanche, Bemarkings Bestuurder van die kelder, het in Mei 2013 Asië besoek. Die doel van besoek was om nuwe moontlike in Asië te ontwikkel en besoek af te lê by huidige verspreiders in Singapore,Thailand en China (Shenzhen).

Die besoek was suksesvol met die ondersteuning van die kelder se agente, die bekendstelling van die kelder se nuwe Bushvine en Contours Collection wyne, die aanstel van ‘n nuwe agent en besigheids vennootskap in Shenzhen, China, en ook ‘n nuwe winkel groep in Taipei Taiwan.  
   
Volgens Mnr. Pieter Terblanche was dit ongelooflik om te sien hoe professioneel Swartland Winery se agente in Asia wyn bemark. Hul is honger om meer te leer en die Chinese smag na meer inligting oor wyn en die Swartland streek. Die Chinese is n baie vriendelike nasie maar die grootste struikel blok is taal.
Wyn word oor die algemeen gesien as baie besonders, spesiaal, uniek  en dit is ‘n riem onder die hart vir enige wynbemarker. Daar word  baie beloftes gemaak oor groot volume in China en ‘n ophef van die hoeveelheid mense en groote van China maar traditionele bemarkings beginsels geld ook vir die Chinese mark. Die realiteit is egter dat dit tyd neem om ‘n mark en vertroue te bou. Kwaliteit en diens is boustene vir enige handelsmerk, maar die belangrikste van alles is goeie mense verhoudinge.

 
 At the Royal Bangkok Sports Club, Bangkok, with agent V&K Inter Group, Frans Maritz, Dominique Forey, Kitipong Decha-Umphai and Pieter Terblanche.

Swartland Country Market: 5 October 2013

You are invited to taste our deliciously diverse wines, sample some olives and enjoy our way of life!

Jolene Janse van Rensburg
Santam Swartland Wine and Olive Route

 

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